Sales of Rilas increased by 15% YoY while those for FIAs rebounded.

Registered indexed linked annuity (Rila) sales set another quarterly and mid-year record. In the second quarter of 2025, Rila sales were US$19.1 billion, 15% higher than the prior year, according to Limra’s U.S. Individual Annuity Sales Survey, which represents 92% of the total US annuity market. In the first half of 2025, Rila sales jumped to US$36.7 billion, up 18% year-on-year (YoY). Rila’s value proposition – protected growth with attractive caps and participation rates