Product suitability and appropriateness are critical for the buy-side to grow the market and make structured products mainstream.

The view that volatility equals risk is something that has been perpetuated by the fund management industry in particular, Clive Moore (pictured) , managing director at Idad, told attendees of a webinar targeted at UK financial advisors.  “So the more volatile a fund is, the greater the perceived risk, though, in the real world, it's actually about genuinely helping investors perceive risk - how much money they're going to lose, rather than necessarily, how volatile the price of thei

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